The Story Behind Rug Your Life

It began with one rug for a nursery, made from a childhood drawing. Today we turn art and personal stories into bespoke handmade rugs for homes, designers and collectors worldwide.

A note from our founder

Every rug we make starts from one belief: a rug can hold a family’s story, not just fill a room. I learned it from the very first rug I made, and it has shaped everything since.

Today it guides our work for private clients, interior designers and collectors alike: rugs worth living with, for years to come.

— Nayla Ventura, founder

Nayla Ventura, founder of Rug Your Life

Crafting Art That Reflects Your Story

The first Rug Your Life rug, made for a nursery from a family artwork
Our very first rug.

That first project grew into a full-time practice, built on a love of art, a respect for traditional craftsmanship, and a wish to make space for personal expression.

We see each rug as more than a product. It’s a story waiting to be told. It’s about making someone feel seen, valued, and connected to their space.

Rug detail with carved initials
Hand-tufted New Zealand wool rug in an irregular shape with colour gradients, by Jonathan Zawada

Celebrating the Art of Collaboration

From personal memories to 20th-century fine art, our collaborations span a world of creative inspiration, brought to life through meticulous craftsmanship.

Contemporary living room with a golden-brown custom rug by Rug Your Life, bright natural light, and modern furniture.

Since 2010, our work has grown from family keepsakes, such as rugs made from children’s drawings, into a studio known for bespoke, luxury rugs.

Today, we collaborate with interior designers, contemporary artists, and clients worldwide, drawing on everything from 20th-century fine art to personal memories.

Bright open-concept living space featuring a cream and black patterned custom rug by Rug Your Life, natural wooden furniture, and lush greenery visible through large windows.

Working on a project as an interior designer or architect?

Our mission is simple: to honour personality, celebrate creativity, and make spaces that mean something to the people who live in them.

How our bespoke rugs are made

Handcrafted, Start to Finish

Yarn dyed in soft pink
Close-up of the weaving graph, with each knot marked and coloured

Every rug is handmade using time-honoured techniques: dyed, knotted and woven by hand, with the finest New Zealand wool and other premium natural materials.

Whether the starting point is the client’s own inspiration or a piece of twentieth-century fine art, the same care carries it through, from the first sketch to the final knot.

Artisan carving the details of a turquoise rug designed by Sabine Oecking
Close-up of the handmade rug by Sabine Oecking in turquoise, lilac and yellow

From design translation and yarn dyeing to hand-knotting and sculpted finishing, each rug follows a precise artisan process.

My Journey and Inspiration

Barcelona, and What Came Before

My love of materials, art, and history comes from my childhood in Barcelona, surrounded by Art Nouveau windows, old doors, and painted floor tiles.

My grandparents were tailors and art collectors: their atelier was full of fabric, their home full of paintings. My great-aunt was a textile designer for rugs and upholstery fabric.

Though my formal education focused on business, these influences shaped my creative instincts. When I designed my daughter’s nursery, I wanted a cosy, artistic room, so I had a rug made from a drawing her father had drawn as a boy. It was never meant to be more than one rug for one room. But it sparked something, and Rug Your Life was born.

Let’s create something magical together.

Young Nayla painting on a canvas in her childhood home in Barcelona

Ready to transform your space with a bespoke rug?

What Our Clients Say

Close-up of a custom handmade rug after Paul Klee's painting "Fire at Full Moon" ("Feuer bei Vollmond")

Client from Germany

“The carpet has arrived and we are completely overwhelmed. It is beautiful. From the first contact to today’s delivery, everything went wonderfully. Thank you very much!”

Rated 5 out of 5

Grey, turquoise, blue and yellow linen rug, handmade from a child's artwork

Laura – UK

“I don’t know where to begin or how to express my gratitude in a few words. From beginning to end (Rug Your Life) has provided the most professional yet personal service. (…) I was blown away when I received it. The quality is outstanding. Such a wonderful business. Thank you so much.”

Rated 5 out of 5

A striking geometric rug inspired by Theo van Doesburg’s painting “Composition VII (The Three Graces),” featuring a black background with bold rectangular patterns in yellow, red, blue, and white, embodying a modern artistic aesthetic.

Client from Los Angeles, USA

“Favorite. Rug. Ever. Love the combination of materials and everything you suggested. You are such a joy to work with. Thank you all!! Be back soon!”

Rated 5 out of 5

Curious About Our Process or Materials?

We have gathered the questions we hear most in one place. Explore our FAQs for more details about our craftsmanship, Fair Trade production and customer experience.